As Olana’s first house floral print blossoms onto the scene, I wanted to take a look at the inextricable connection between floral patterns and women in vintage fashion. There are few women that can resist the charm of flowers. Flowers have always been a symbol of beauty and romance and women, regardless of age or origin are captivated by their delightful existence.
For centuries women have worn floral prints that have evoked both romance and powerfulness. From weddings to summer outings, florals have inspired women to embrace their femininity and romantic nature, whilst asserting a sense of female empowerment.
Floral patterns can be dated back to the Medieval period, where flowers and nature scenes were reflected in embroidery. Florals made their way to Europe and Italy through the Silk Road and fifteenth to sixteenth century Italian florals were quite ornate with velvet and metallic thread. Printed florals were then popularised in the Industrial Revolution and became available to the general population in the 18th century when the manufacturing of printed fabric arrived on the scene and an array of floral prints suddenly adorned the fashion world.
The Liberty print was notable in the 1920s; with hand-painted oriental designs coming from the brand Liberty London. Floral patterns became particularly prominent in women’s fashion of the 50s and 60s and were especially used to evoke the joy of summer. Olana muses such as Brigitte Bardot and Audrey Hepburn have donned various styles of florals throughout their onscreen and personal lives and have inspired the fashion world and audiences alike.
Today, floral prints still bring a sense of modern femininity. Olana continues the romance of florals, in a collection featuring hand-sketched blooms reminiscent of vintage summer romances. The light watercolour blossoms of the print give a nod to wild and wistful romance whilst the full bodied, striking design keeps a firm grip on the distinctive strength that is ever present in the divine female.
In all seasons, cultures and ages, floral fashion is a timeless trend that will always remain in style.